In this captivating episode, we have the honor of sitting down with NoorJehan Tourte, a remarkable individual who has ignited a movement of empowerment after her journey as a semi-finalist in the 2022 Sports Illustrated Swim Search Competition.

Inspired by her experience, NoorJehan has embraced her role as a beacon of empowerment for women worldwide.

Together with her husband, NoorJehan co-founded the FGP Bar, a plant-based protein bar with a surprising great taste that stands out from other protein bars.

NoorJehan shares her insights on how women face immense societal pressures and expectations, both externally imposed and self-inflicted. She drills into the importance of challenging these norms for women to unapologetically show the world who they are.

And lastly, NoorJehan discusses our innate sense of ‘self’, and why we humans struggle with empathy.

You can follow NoorJehan on Instagram (@NoorJehanTourte or @FGPBar). To order her protein bars, visit

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